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International market segmentation analysis of a new meat product

Author

Listed:
  • Steven J. Torok

    (University of Wyoming, Department of Agricultural Economics, Laramie, WY 82071-3354)

  • Edward Bradley

    (University of Wyoming, Department of Agricultural Economics, Laramie, WY 82071-3354)

  • Clynn Phillips

    (University of Wyoming, Department of Agricultural Economics, Laramie, WY 82071-3354)

  • Gael Bernateau

    (University of Wyoming, Department of Agricultural Economics, Laramie, WY 82071-3354)

Abstract

There exists various barriers to export for many small food processing firms. However, the opportunities to establish profitable market outlets in foreign countries by small food processing companies is attractive to many of these firms. This paper reports on the international market assessment of a new meat product. Specifically, a market segmentation analysis of bison was performed in France. Results are provided to assist bison processors|retailers in developing: 1) target customer profiles; 2) specific marketing strategies; and 3) strategies for restaurants, meat stores, and food processors|manufacturers. © 1996 John Wiley & Sons, Inc.

Suggested Citation

  • Steven J. Torok & Edward Bradley & Clynn Phillips & Gael Bernateau, 1996. "International market segmentation analysis of a new meat product," Agribusiness, John Wiley & Sons, Ltd., vol. 12(5), pages 443-459.
    • Handle: RePEc:wly:agribz:v:12:y:1996:i:5:p:443-459
    DOI: 10.1002/(SICI)1520-6297(199609/10)12:5<443::AID-AGR4>3.0.CO;2-6
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    Cited by:

    1. Bodo Steiner & Fei Gao & Jim Unterschultz, 2010. "Alberta Consumers’ Valuation of Extrinsic and Intrinsic Red Meat Attributes: A Choice Experimental Approach," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 58(2), pages 171-189, June.

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