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The Kano Model Use to Evaluate the Perception of Intelligent and Active Packaging of Slovak Customers

Author

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  • Erika Loučanová

    (Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak republic)

  • Martina Nosálová

    (Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak republic)

  • Ján Parobek

    (Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak republic)

  • Dopico Ana

    (University of Vigo, 36005Pontevedra, Spain)

Abstract

Intelligent innovation represents any autonomic change with positive impact to the customer. They increase the comfort of the customer and concurrently they represent more effective, more economical, healthier and safer solution. This term is not so usual in Slovakia, however intelligent innovation are present on the market. For that in the article intelligent innovation assessment, we focused on intelligent and active packaging, the occurrence of which we have mostly noticed on the Slovak market. The paper deals with the evaluation of the perception of packaging innovations by using the Kano model. According to research results, intelligent and active packaging influence customers and therefore constitutes a tool of competitiveness in Slovakia. However, considering the specification of their requirements, the degree of impact is very variable and specific to customers of different gender and age.

Suggested Citation

  • Erika Loučanová & Martina Nosálová & Ján Parobek & Dopico Ana, 2018. "The Kano Model Use to Evaluate the Perception of Intelligent and Active Packaging of Slovak Customers," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 28(1), pages 35-45, March.
  • Handle: RePEc:vrs:suvges:v:28:y:2018:i:1:p:35-45:n:3
    DOI: 10.2478/sues-2018-0003
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    Cited by:

    1. Erika Loučanová & Ján Parobek & Martina Nosáľová & Dopico Ana & Daniela Hupková, 2020. "Perception of Intelligent Packaging in the Context of Bioeconomy," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(3), pages 77-89, September.
    2. Fouzia Shafiq, 2019. "Impact Of Smart Packaging And Evaluating Its Understanding Effect Upon Consumer Motivation In The Fresh Food Items," Journal of Marketing and Logistics (JML), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 2, pages 16-30, January.
    3. Loučanová Erika & Parobek Ján & Nosáľová Martina & Dopico Ana, 2019. "The Perception of Respondents of Intelligent Packaging in Slovakia as Ecological Innovations," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(1), pages 58-67, March.

    More about this item

    Keywords

    packaging; innovation; intelligent and active packaging;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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