Impact Of Smart Packaging And Evaluating Its Understanding Effect Upon Consumer Motivation In The Fresh Food Items
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References listed on IDEAS
- Erika Loučanová & Martina Nosálová & Ján Parobek & Dopico Ana, 2018. "The Kano Model Use to Evaluate the Perception of Intelligent and Active Packaging of Slovak Customers," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 28(1), pages 35-45, March.
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KeywordsInnovation; active packaging; intelligent packaging; consumer motivation; consumer buying behaviour.;
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