IDEAS home Printed from https://ideas.repec.org/a/vrs/suvges/v26y2016i3p33-43n3.html
   My bibliography  Save this article

The Perception of Respondents of Packaging Innovations in Slovakia

Author

Listed:
  • Loucanova Erika
  • Parobek Jan
  • Kalamarova Martina

    (Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak Republic)

Abstract

The paper deals with the evaluation of the perception of packaging innovations in terms of their functions through the Kano model. It focuses on the evaluation of the perception of innovation of all main seven functions of packaging, in particular on handling, protective, informative, economic, environmental, promotional and ecological packaging functions. The results indicate that the target groups interested in the new innovative packaging are mostly in age between 41 to 60 years. These groups have the highest requirements for new packaging. The innovations of handling functions of packaging have the most significant influence on the older generation. However, almost all ages categories positively recognize ecological innovations of packaging.

Suggested Citation

  • Loucanova Erika & Parobek Jan & Kalamarova Martina, 2016. "The Perception of Respondents of Packaging Innovations in Slovakia," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 26(3), pages 33-43, September.
    • Handle: RePEc:vrs:suvges:v:26:y:2016:i:3:p:33-43:n:3
    DOI: 10.1515/sues-2016-0013
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/sues-2016-0013
    Download Restriction: no
    File URL: https://libkey.io/10.1515/sues-2016-0013?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Loučanová Erika & Parobek Ján & Nosáľová Martina & Dopico Ana, 2019. "The Perception of Respondents of Intelligent Packaging in Slovakia as Ecological Innovations," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(1), pages 58-67, March.
    2. Loucanova Erika & Kalamarova Martina & Parobek Jan, 2017. "The Innovative Approaches to Packaging – Comparison Analysis of Intelligent and Active Packaging Perceptions in Slovakia," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 27(2), pages 33-44, June.
    3. Erika Loučanová & Martina Nosálová & Ján Parobek & Dopico Ana, 2018. "The Kano Model Use to Evaluate the Perception of Intelligent and Active Packaging of Slovak Customers," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 28(1), pages 35-45, March.
    4. Erika Loučanová & Mikuláš Šupín & Tatiana Čorejová & Katarína Repková-Štofková & Mária Šupínová & Zuzana Štofková & Miriam Olšiaková, 2021. "Sustainability and Branding: An Integrated Perspective of Eco-innovation and Brand," Sustainability, MDPI, vol. 13(2), pages 1-10, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:suvges:v:26:y:2016:i:3:p:33-43:n:3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.