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Logistic Regression of Czech Luxury Fashion Purchasing Habits During the Covid-19 Pandemic – Old for Loyalty and Young for Sustainability?

Author

Listed:
  • Hála Martin

    (Metropolitan University of Prague, Department of International Business, Dubečská 900/10, 100 00 Prague 10)

  • Cvik Eva Daniela

    (Czech University of Life Sciences, Faculty of Economics and Management, Department of Law, Kamýcká 129, 165 00 Prague 6)

  • Pelikánová Radka MacGregor

    (Metropolitan University of Prague, Department of International Business, Dubečská 900/10, 100 00 Prague 10)

Abstract

Research background: The sustainability reflected by the CSR of luxury fashion businesses, should meet stakeholders´ expectations and lead to an increase in customers´ buying decisions.

Suggested Citation

  • Hála Martin & Cvik Eva Daniela & Pelikánová Radka MacGregor, 2022. "Logistic Regression of Czech Luxury Fashion Purchasing Habits During the Covid-19 Pandemic – Old for Loyalty and Young for Sustainability?," Folia Oeconomica Stetinensia, Sciendo, vol. 22(1), pages 85-110, June.
    • Handle: RePEc:vrs:foeste:v:22:y:2022:i:1:p:85-110:n:3
    DOI: 10.2478/foli-2022-0005
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    Citations

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    Cited by:

    1. Beata Bieszk-Stolorz & Iwona Markowicz, 2022. "The Impact of the COVID-19 Pandemic on the Situation of the Unemployed in Poland. A Study Using Survival Analysis Methods," Sustainability, MDPI, vol. 14(19), pages 1-19, October.

    More about this item

    Keywords

    Corporate Social Responsibility (CSR); Czech purchasers; logistic regression models; luxury industry; sustainability;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D84 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Expectations; Speculations
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

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