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Digital Transformation as a Competitive Factor in Supply Chain Management: Proof of Concept in One of the Largest Editorial Groups in Portugal

Author

Listed:
  • Carujo Sofia

    (Plátano Editora, Corroios, Portugal)

  • Santos João Rocha
  • da Anunciação Pedro Fernandes

    (Centro de Investigação em Ciências Empresariais, Setúbal, Portugal)

Abstract

Research purpose. Through the adoption of the concept of the Proof of Concept, the main objective of this work is to highlight the approach that allows the framework and study of the viability of investments in the digital transformation of companies. The research focuses on the publishing sector and, mainly, on one of the largest publishing groups in Portugal and focuses on the strategic decision, due to the covid-19 pandemic situation, to adopt a Warehouse Management System to increase productivity, competitiveness, and sustainability of the company under study. Due to the need for confinement, publishers saw their sales drop drastically and the option of e-commerce implied the need for adjustments in the organizational dynamics associated with the distribution of products. The research/paper goal is to show the viability of investments in the digital transformation of companies in order to enlarge their efficiency and effectiveness.

Suggested Citation

  • Carujo Sofia & Santos João Rocha & da Anunciação Pedro Fernandes, 2021. "Digital Transformation as a Competitive Factor in Supply Chain Management: Proof of Concept in One of the Largest Editorial Groups in Portugal," Economics and Culture, Sciendo, vol. 18(2), pages 61-72, December.
    • Handle: RePEc:vrs:ecocul:v:18:y:2021:i:2:p:61-72:n:4
    DOI: 10.2478/jec-2021-0015
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    More about this item

    Keywords

    digital transformation; warehouse management system; information systems; warehouse management; logistics;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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