IDEAS home Printed from https://ideas.repec.org/a/vrs/buogeo/v47y2020i47p45-61n3.html
   My bibliography  Save this article

Creating a geodemographic classification model within geo-marketing: the case of Eskişehir province

Author

Listed:
  • Ergun Mustafa

    (Giresun University, Bulancak KK School of Applied Sciences, Giresun, Turkey, phone: +90454 315 21 82, fax: 0454 315 10 63)

  • Uyguçgil Hakan

    (Eskişehir Technical University, Earth and Space Sciences Institute, Eskişehir, Turkey, phone: +90222 323 91 29, fax: +90222 3222266)

  • Atalik Özlem

    (Eskişehir Technical University, Faculty of Aeronautics and Astronautics, Eskişehir, Turkey, phone: +90 (222) 322 20 70 fax: +90 222 322 16 19)

Abstract

Businesses today face great competition in their operations, making it necessary for them to adopt a “customer-oriented” approach. In this competitive environment, where customers are more valuable, enterprises accrue great advantages from an understanding of the characteristics of the target audience in all dimensions. This is where the importance of geo-marketing and demographic segmentation for enterprises emerges. This study performed a geo-demographic segmentation of the urban neighbourhoods of Eskişehir province and sought to determine the characteristics of the people living in these neighbourhoods at the household level. The Groups created using the SPSS package program as well as Principal Components Analysis (PCA) and Hierarchical Clustering Analysis were then mapped on the GIS platform as urban neighbourhoods.

Suggested Citation

  • Ergun Mustafa & Uyguçgil Hakan & Atalik Özlem, 2020. "Creating a geodemographic classification model within geo-marketing: the case of Eskişehir province," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 47(47), pages 45-61, March.
    • Handle: RePEc:vrs:buogeo:v:47:y:2020:i:47:p:45-61:n:3
    DOI: 10.2478/bog-2020-0003
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/bog-2020-0003
    Download Restriction: no
    File URL: https://libkey.io/10.2478/bog-2020-0003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Richard J Harris & Paul A Longley, 2002. "Creating Small Area Measures of Urban Deprivation," Environment and Planning A, , vol. 34(6), pages 1073-1093, June.
    2. I. T. Jolliffe, 1972. "Discarding Variables in a Principal Component Analysis. I: Artificial Data," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 21(2), pages 160-173, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hertrich Markus, 2019. "A Novel Housing Price Misalignment Indicator for Germany," German Economic Review, De Gruyter, vol. 20(4), pages 759-794, December.
    2. Colosimo Bianca Maria & Moya Ester Gutierrez & Moroni Giovanni & Petrò Stefano, 2008. "Statistical Sampling Strategies for Geometric Tolerance Inspection by CMM," Stochastics and Quality Control, De Gruyter, vol. 23(1), pages 109-121, January.
    3. Sürücü, Lütfi & YIKILMAZ, İbrahim & MASLAKÇI, Ahmet, 2022. "Exploratory Factor Analysis (EFA) in Quantitative Researches and Practical Considerations," OSF Preprints fgd4e, Center for Open Science.
    4. Hatem Jemmali & Mohamed Salah Matoussi, 2012. "A Multidimensional Analysis of Water Poverty at A Local Scale- Application of Improved Water Poverty Index for Tunisia," Working Papers 730, Economic Research Forum, revised 2012.
    5. Pattravadee Ploykitikoon & Charles M. Weber, 2019. "Knowledge Pathways and Performance: An Empirical Study of the National Laboratories in a Technology Latecomer Country," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(03), pages 1-37, May.
    6. Gweneth Leigh & Milica Muminovic & Rachel Davey, 2023. "Enjoyed by Jack but Endured by Jill: An Exploratory Case Study Examining Differences in Adolescent Design Preferences and Perceived Impacts of a Secondary Schoolyard," IJERPH, MDPI, vol. 20(5), pages 1-14, February.
    7. Pacheco, Joaquín & Casado, Silvia & Porras, Santiago, 2013. "Exact methods for variable selection in principal component analysis: Guide functions and pre-selection," Computational Statistics & Data Analysis, Elsevier, vol. 57(1), pages 95-111.
    8. Jérome SARACCO & Marie CHAVENT & Vanessa KUENTZ, 2010. "Clustering of categorical variables around latent variables," Cahiers du GREThA (2007-2019) 2010-02, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
    9. Paul Longley & Carolina Tobón, 2003. "Spatial dependence and heterogeneity in patterns of urban deprivation," ERSA conference papers ersa03p132, European Regional Science Association.
    10. Véronique Cariou & Stéphane Verdun & Emmanuelle Diaz & El Qannari & Evelyne Vigneau, 2009. "Comparison of three hypothesis testing approaches for the selection of the appropriate number of clusters of variables," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 3(3), pages 227-241, December.
    11. Huseyin Aytug & Siong Hook Law & Nirvikar Singh, 2018. "What Can We Learn from Global and Regional Rankings of Countries?," Millennial Asia, , vol. 9(2), pages 119-139, August.
    12. Paul A Longley & Richard Webber & Chao Li, 2008. "The UK Geography of the e-Society: A National Classification," Environment and Planning A, , vol. 40(2), pages 362-382, February.
    13. Psaradakis, Zacharias & Vávra, Marián, 2014. "On testing for nonlinearity in multivariate time series," Economics Letters, Elsevier, vol. 125(1), pages 1-4.
    14. Bauer, Jan O. & Drabant, Bernhard, 2021. "Principal loading analysis," Journal of Multivariate Analysis, Elsevier, vol. 184(C).
    15. James Debenham & Graham Clarke & John Stillwell, 2003. "Extending Geodemographic Classification: A New Regional Prototype," Environment and Planning A, , vol. 35(6), pages 1025-1050, June.
    16. Serena Ng, 2017. "Opportunities and Challenges: Lessons from Analyzing Terabytes of Scanner Data," NBER Working Papers 23673, National Bureau of Economic Research, Inc.
    17. Cumming, J.A. & Wooff, D.A., 2007. "Dimension reduction via principal variables," Computational Statistics & Data Analysis, Elsevier, vol. 52(1), pages 550-565, September.
    18. Zeynep Reva & Oğuz Polat, 2023. "Road Rage as a Type of Violation of Well-Being in Traffic: The Case of Turkey," Sustainability, MDPI, vol. 15(6), pages 1-19, March.
    19. Diego Bernardo Avanzini, 2009. "Designing Composite Entrepreneurship Indicators: An Application Using Consensus PCA," WIDER Working Paper Series RP2009-41, World Institute for Development Economic Research (UNU-WIDER).
    20. Gary T. Henry & James H. McMillan, 1993. "Performance Data," Evaluation Review, , vol. 17(6), pages 643-652, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:buogeo:v:47:y:2020:i:47:p:45-61:n:3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.