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Early Exposure to Nature and Willingness to Pay for It: The Value of Tallgrass Prairie Grassland Restoration

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  • Liqing Li
  • Amy W. Ando

Abstract

Widespread global grassland destruction motivates restoration efforts. However, little research on public preferences exists to inform restoration decisions, and reduced exposure to nature such as grasslands could diminish public willingness to pay (WTP) for it. We conducted a choice experiment to estimate preferences over tallgrass prairie grassland restorations and quantify how those preferences are correlated with childhood experiences. We find that WTP for grassland restoration can be large, especially with recreational opportunities. Further, people who participated in outdoor activities or grew up near grasslands during their childhood place a higher value on grassland restoration than people who did not.

Suggested Citation

  • Liqing Li & Amy W. Ando, 2023. "Early Exposure to Nature and Willingness to Pay for It: The Value of Tallgrass Prairie Grassland Restoration," Land Economics, University of Wisconsin Press, vol. 99(4), pages 509-527.
    • Handle: RePEc:uwp:landec:v:99:y:2023:i:4:p:509-527
    Note: DOI: https://doi.org/10.3368/le.99.4.070822-0054R
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    More about this item

    JEL classification:

    • Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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