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Integrated Communication in Private Sector Organisations

Author

Listed:
  • Adriana Grigorescu

    (Associate Member of Academy of Romanian Scientists, National University of Political Studies and Public Administration, Romania)

  • Maria-Magdalena Lupu

    (Valahia University from Targoviste, Romania)

Abstract

After nearly 30 years after the emergence of this concept, during which progress that has met its use in practice, studies and theorizing its demonstrated effectiveness and benefits indisputable to organizations that practice this type of communication, it seems there is still a lot of confusion about what is and how it is integrated communication. This paper aims to focus research and theoretical aspects of the concept and to consider how known and applied integrated business communication within private organizations in southern Romania. This approach is actually a picture of the realities of the business world although Romanian who is facing serious problems in carrying out daily activities must adapt to global developments.

Suggested Citation

  • Adriana Grigorescu & Maria-Magdalena Lupu, 2016. "Integrated Communication in Private Sector Organisations," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 7(2), pages 58-68, August.
    • Handle: RePEc:urn:urnste:v:7:y:2016:i:2:p:58-68
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    More about this item

    Keywords

    integrated communication; business communication; strategic communication; management;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • H83 - Public Economics - - Miscellaneous Issues - - - Public Administration
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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