Does Lawyer Advertising Adversely Influence the Image of Lawyers in the United States? An Alternative Perspective and New Empirical Evidence
Using multiple regression analysis, this study investigates the impact of lawyer advertising on the public's image of the law profession. The analysis, which includes variables to reflect per capita real outlays on lawyer advertising, the public's image of politicians, long-term trends in the image of lawyers, the per capita number of civil suits commenced in U.S. district courts, and the divorce rate, finds that lawyer advertising raises the public's esteem for the law profession. Moreover, causality tests supplementing the regression estimation reinforce this conclusion while revealing a bidirectional relationship between lawyer advertising and lawyer image. Copyright 1998 by the University of Chicago.