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Advertising and Competitive Behaviour of Selected Australian Firms

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  • Metwally, M M

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  • Metwally, M M, 1975. "Advertising and Competitive Behaviour of Selected Australian Firms," The Review of Economics and Statistics, MIT Press, vol. 57(4), pages 417-427, November.
    • Handle: RePEc:tpr:restat:v:57:y:1975:i:4:p:417-27
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    Cited by:

    1. Shafiu Ibrahim Abdullahi & Shuaibu Mukhtar, 2020. "Measuring Advertising Expenditure Effects on the Nigerian Economy," Virtual Economics, The London Academy of Science and Business, vol. 3(3), pages 80-93, July.
    2. Strak, John & Gill, Len, 1983. "An Economic and Statistical Analysis of Advertising in the Market for Milk and Dairy Products in the U.K," Bulletins 232787, University of Manchester, School of Economics, Agricultural Economics Department.
    3. de Boer, A.J., 1977. "Rural Product Promotion: Economic Aspects Of Promotability, Organization And Public Assistance," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 45(04), pages 1-25, December.
    4. Kelly Bird, 2002. "Advertise or die: advertising and market share dynamics revisited," Applied Economics Letters, Taylor & Francis Journals, vol. 9(12), pages 763-767.
    5. Alan L. Montgomery & Eric T. Bradlow, 1999. "Why Analyst Overconfidence About the Functional Form of Demand Models Can Lead to Overpricing," Marketing Science, INFORMS, vol. 18(4), pages 569-583.

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