IDEAS home Printed from https://ideas.repec.org/a/tec/journl/v4y2020i1p50-54.html
   My bibliography  Save this article

The elements of political communication on Facebook

Author

Listed:
  • Tanase Tasente

    ("Ovidius" University of Constanta (Faculty of Law and Administrative Sciences))

Abstract

In its role as a tool that facilitates participation, Facebook acts as a channel of political communication with different mechanisms than traditional media. At the same time, Facebook offers new means of receiving the audience, characterized by a targeting of the very good target audience. The Facebook page of a political party facilitates interaction and political participation, making possible a two-way communication model and facilitating increased political participation of public opinion. The platform is not mediated and has no boundaries as traditional media has, which means that parties have direct access to more people than ever. Moreover, it is also noted that, on Facebook, the political message does not go through the editorial policy filters as it happens in traditional media and is used as a powerful interaction tool with the target audience or even with a public not ever considered by the political communication strategies.

Suggested Citation

  • Tanase Tasente, 2020. "The elements of political communication on Facebook," Technium Social Sciences Journal, Technium Science, vol. 4(1), pages 50-54, March.
    • Handle: RePEc:tec:journl:v:4:y:2020:i:1:p:50-54
    as

    Download full text from publisher

    File URL: https://www.techniumscience.org/index.php/socialsciences/article/view/99/77
    Download Restriction: no
    File URL: https://www.techniumscience.org/index.php/socialsciences/article/view/99
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tomáš Lintner & Tomáš Diviák & Barbora Nekardová & Lukáš Lehotský & Michal Vašečka, 2023. "Slovak MPs’ response to the 2022 Russian invasion of Ukraine in light of conspiracy theories and the polarization of political discourse," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.

    More about this item

    Keywords

    political actors; reputation management; online voters; engagement rate; interaction;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:journl:v:4:y:2020:i:1:p:50-54. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tasente Tanase (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.