IDEAS home Printed from https://ideas.repec.org/a/tec/journl/v16y2021i1p234-251.html
   My bibliography  Save this article

The influence of marketing abilities, innovation abilities and learning abilities on the performance of UKM in The Region Diy Province

Author

Listed:
  • Muhammad Muhlisin

    (Postgraduate students, Faculty of business and economics, Program Magister Manajement, Indonesian Islamic University)

  • Moh. Abd. Rahman

    (Shari'ah Economics Lecture, Faculty of Economics and Islamic Business, Zainul Hasan Genggong Islamic University)

Abstract

Small and Medium Enterprises (UKM) in various countries have proven to be the backbone of the economy, UKM are the largest group of economic players in Indonesia and have proven to be the key to securing the national economy during times of economic crisis as well as being the dynamics of post-crisis economic growth. The existence of small industries is a fact of a very large entrepreneurial spirit among the people that is able to support the national economy. The purpose of this study was to examine the effect of marketing ability on the performance of UKM in Yogyakarta Province. To test the influence of innovation ability on the performance of UKM in DIY Province, To test the effect of learning ability on the performance of UKM in the Province of DIY, To test the effect of marketing ability, innovation ability and learning ability simultaneously on the performance of UKM in Yogyakarta Province. The results of this study can be an input for UKM to survive in the fierce competition, especially in the long term for products offered by other competitors. Second, the results of this study can be an input for UKM, especially UKM affected by the Covid-19 pandemic, to pay attention to the products produced, for example in the form of applying the concept of innovation and creativity of products produced in both form and packaging. Third, the results of this study can be used as input for UKM to create learning patterns of production needs for technology. Fourth, the results of this study can be an input for UKM implementing innovation in their business activities will be able to encourage efforts to increase UKM business development. Furthermore, business development can boost the marketing capabilities of UKM, meaning that businesses continue to develop in line with the learning abilities and performance of UKM. Statistical analysis using the Statistical Product and Service Solutions (SPSS) program.

Suggested Citation

  • Muhammad Muhlisin & Moh. Abd. Rahman, 2021. "The influence of marketing abilities, innovation abilities and learning abilities on the performance of UKM in The Region Diy Province," Technium Social Sciences Journal, Technium Science, vol. 16(1), pages 234-251, February.
    • Handle: RePEc:tec:journl:v:16:y:2021:i:1:p:234-251
    as

    Download full text from publisher

    File URL: https://techniumscience.com/index.php/socialsciences/article/view/2523/969
    Download Restriction: no
    File URL: https://techniumscience.com/index.php/socialsciences/article/view/2523
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    marketing abilities; innovation abilities; learning abilities; performance of ukm;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:journl:v:16:y:2021:i:1:p:234-251. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tasente Tanase (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.