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A Reconceptualization of Entrepreneurial Orientation in an Emerging Market Insurance Company

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  • Nnamdi O. Madichie
  • Robert E. Hinson
  • Masud Ibrahim

Abstract

The authors examine how entrepreneurial firms gain competitive advantage and hence entrepreneurial success by optimizing their dynamic capabilities. Using a single case design, incorporating in-depth interviews with key informants within an insurance company in Ghana, the authors attempt to highlight the limitations of an existing model. Their key proposition is that the growth and profitability exhibited in the case study are largely attributable to its ability to leverage its entrepreneurial orientation. They argue, therefore, that despite the ability of the resource-based view to translate into competitive advantage at the firm level, it falls short of longer-term competitive advantages and entrepreneurial success-especially in the financial services sector with homogeneous product offerings.

Suggested Citation

  • Nnamdi O. Madichie & Robert E. Hinson & Masud Ibrahim, 2013. "A Reconceptualization of Entrepreneurial Orientation in an Emerging Market Insurance Company," Journal of African Business, Taylor & Francis Journals, vol. 14(3), pages 202-214, December.
    • Handle: RePEc:taf:wjabxx:v:14:y:2013:i:3:p:202-214
    DOI: 10.1080/15228916.2013.844049
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    Cited by:

    1. Patient Rambe & Takawira Munyaradzi Ndofirepi, 2017. "Gender Differences in the Perceptions of Entrepreneurship Hindrances: A Case of Vocational Education Students in Zimbabwe," Journal of Economics and Behavioral Studies, AMH International, vol. 8(6), pages 94-113.

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