IDEAS home Printed from https://ideas.repec.org/a/taf/uipsxx/v13y2017i1p17-33.html
   My bibliography  Save this article

Does privacy matter to millennials? The case for personal cloud

Author

Listed:
  • Murad Moqbel
  • Valerie Bartelt
  • Mohammed Al-Suqri
  • Azzah Al-Maskari

Abstract

To date, there is little research on the extent to which privacy, security, and trust influence consumer technology-use decisions based on generation. We, therefore, examine, through the lens of the expectancy-valence theory, the extent to which privacy, security, and trust influence the decision to use personal cloud computing among millennials. We also examine the moderating effect of innovativeness on these relationships. Our structural equation modeling (SEM) analysis of 371 millennials shows that privacy is irrelevant for millennials when making decisions to use personal cloud and that individuals with high innovativeness tend to disregard security when making an adoption decision.

Suggested Citation

  • Murad Moqbel & Valerie Bartelt & Mohammed Al-Suqri & Azzah Al-Maskari, 2017. "Does privacy matter to millennials? The case for personal cloud," Journal of Information Privacy and Security, Taylor & Francis Journals, vol. 13(1), pages 17-33, January.
    • Handle: RePEc:taf:uipsxx:v:13:y:2017:i:1:p:17-33
    DOI: 10.1080/15536548.2016.1243854
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/15536548.2016.1243854
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/15536548.2016.1243854?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Laura Lucia-Palacios & Victoria Bordonoba-Juste & Raúl Pérez-López, 2021. "Consumer-to-consumer reselling adoption among European countries: differences between old and young millennials," Service Business, Springer;Pan-Pacific Business Association, vol. 15(2), pages 253-279, June.
    2. Mª Victoria Bordonaba-Juste & Laura Lucia-Palacios & Raúl Pérez-López, 2020. "Generational differences in valuing usefulness, privacy and security negative experiences for paying for cloud services," Information Systems and e-Business Management, Springer, vol. 18(1), pages 35-60, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:uipsxx:v:13:y:2017:i:1:p:17-33. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/uips .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.