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Does e-shopping increase walking time willingness to reach in-store locations? Exploring the spatial effects

Author

Listed:
  • Aldo Arranz-López
  • Julio A. Soria-Lara
  • Martin Dijst
  • Hichem Omrani

Abstract

The studies analyzing the relationships between e-shopping and transport mostly ignore the effects in active mobility. This paper complements current research by studying how e-shopping affects individual walking time willingness to reach daily and non-daily retail opportunities, taking the city of Zaragoza, Spain as a case study. First, a questionnaire is administered, followed by a generalised ordered logit regression model analysis. Then, a gravity-based model is used to compare present walking accessibility levels to retail with an exploratory 2030 scenario based on the regression results. The results indicate a positive association between the frequency of e-shopping and the individual time willingness to reach daily and non-daily retail on foot. They also show that high-educated people tend to have lower time-willingness to reach both types of retail. For non-daily retail, women shopping online are more likely to spend more time on walking, while having children under 12 years old and having a car are negatively associated with walking time-willingness. The exploratory 2030 scenario shows a relevant increase of walking accessibility to daily and non-daily retail. The paper closes with a discussion on how the obtained findings can provide guidelines to improve policies that promote walking and active lifestyles.

Suggested Citation

  • Aldo Arranz-López & Julio A. Soria-Lara & Martin Dijst & Hichem Omrani, 2023. "Does e-shopping increase walking time willingness to reach in-store locations? Exploring the spatial effects," Transportation Planning and Technology, Taylor & Francis Journals, vol. 46(6), pages 729-753, August.
    • Handle: RePEc:taf:transp:v:46:y:2023:i:6:p:729-753
    DOI: 10.1080/03081060.2023.2229309
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