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Social media in operations and supply chain management: State-of-the-Art and research directions

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  • Shupeng Huang
  • Andrew Potter
  • Daniel Eyers

Abstract

Recently, industrial and academic communities in the operations and supply chain management (OSCM) field are paying increasing attention to social media. However, the value of social media in OSCM is quite unclear, and more investigations are still needed. To pave the way for directed future research, this paper systematically reviewed and synthesised 152 peer-review journal papers to identify research focus and gaps in this area, supported by an appropriate conceptual framework. The result reveals that the research interests in this area have increased dramatically within the last decade across various industries and regions. Different companies’ OSCM activities, such as sourcing and delivery, can benefit from employment of social media. This paper also indicates that future research can explore the value of social media in sourcing, delivery, product return and reverse logistics, forecasting and inventory management, and product development and production.

Suggested Citation

  • Shupeng Huang & Andrew Potter & Daniel Eyers, 2020. "Social media in operations and supply chain management: State-of-the-Art and research directions," International Journal of Production Research, Taylor & Francis Journals, vol. 58(6), pages 1893-1925, March.
    • Handle: RePEc:taf:tprsxx:v:58:y:2020:i:6:p:1893-1925
    DOI: 10.1080/00207543.2019.1702228
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    Cited by:

    1. Schmidt, Christoph G. & Wuttke, David A. & Heese, H. Sebastian & Wagner, Stephan M., 2023. "Antecedents of public reactions to supply chain glitches," International Journal of Production Economics, Elsevier, vol. 259(C).
    2. Chen, Xi & Wong, Tse Chiu, 2021. "Application of social media data in supply chain management : A systematic review," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Ringle, Christian M. & Blecker, Thorsten (ed.), Adapting to the Future: How Digitalization Shapes Sustainable Logistics and Resilient Supply Chain Management. Proceedings of the Hamburg Internationa, volume 31, pages 499-523, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    3. Liu, Zhenyuan & Geng, Ruoqi & Tse, Ying Kei (Mike) & Han, Shuihua, 2023. "Mapping the relationship between social media usage and organizational performance: A meta-analysis," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    4. Duong, Quang Huy & Zhou, Li & Meng, Meng & Nguyen, Truong Van & Ieromonachou, Petros & Nguyen, Duy Tiep, 2022. "Understanding product returns: A systematic literature review using machine learning and bibliometric analysis," International Journal of Production Economics, Elsevier, vol. 243(C).
    5. Seddigh, Mohammad Reza & Targholizadeh, Aida & Shokouhyar, Sajjad & Shokoohyar, Sina, 2023. "Social media and expert analysis cast light on the mechanisms of underlying problems in pharmaceutical supply chain: An exploratory approach," Technological Forecasting and Social Change, Elsevier, vol. 191(C).

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