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Role of traditional Chinese philosophies and new product development under circular economy in private manufacturing enterprise performance

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  • Nachiappan Subramanian
  • Angappa Gunasekaran
  • Lin Wu
  • Tinghua Shen

Abstract

The new product development (NPD) process–performance link has been sufficiently studied in academic research. However, recent NPD process is significantly different from the conventional NPD specifically with the inclusion of sustainability considerations under circular economy (CE) context. In theory, NPD with CE considerations (CE-NPD), compared with the conventional NPD, is associated with higher costs and longer development times. This study empirically examines the effect of the CE-NPD process on both time-to-market (TTM) and profit performance in the context of Chinese private enterprises. In addition, the role of traditional Chinese philosophies of Confucianism and Taoism in influencing the CE-NPD process–performance link is also investigated. We find that Confucianism positively moderates the relationship between the CE-NPD process and TTM performance. However, it negatively moderates the CE-NPD-profit link. On the other hand, the moderating effect of Taoism is negative on both the CE-NPD-TTM and CE-NPD-profit links. An interesting finding of this study is that the coexistence of Confucian and Taoist values in NPD workers has the strongest positive impact on the relationship between the CE-NPD process and performance. Our study provides insights on the way in which companies should plan to apply Chinese philosophies during the CE-NPD process to maximise the benefits.

Suggested Citation

  • Nachiappan Subramanian & Angappa Gunasekaran & Lin Wu & Tinghua Shen, 2019. "Role of traditional Chinese philosophies and new product development under circular economy in private manufacturing enterprise performance," International Journal of Production Research, Taylor & Francis Journals, vol. 57(23), pages 7219-7234, December.
    • Handle: RePEc:taf:tprsxx:v:57:y:2019:i:23:p:7219-7234
    DOI: 10.1080/00207543.2018.1530467
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    Cited by:

    1. K. E. K. Vimal & Ming-Lang Tseng & Samanyu Raju & Mahesh Cherukuri & Amith Ashwithi & Jayakrishna Kandasamy, 2022. "Circular function deployment: a novel mathematical model to identify design factors for circular economy," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(7), pages 9068-9101, July.
    2. Deqiang Deng & Chenchen Ye & Fan Wu & Yijing Guo & Hao Li & Changsheng Wang, 2023. "Effect of organizational ethical self-interest climate on unethical accounting behaviour with two different motivations in China: the moderating effect of Confucian ShiZhong Thinking," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.
    3. Belhadi, Amine & Kamble, Sachin S. & Chiappetta Jabbour, Charbel Jose & Mani, Venkatesh & Khan, Syed Abdul Rehman & Touriki, Fatima Ezahra, 2022. "A self-assessment tool for evaluating the integration of circular economy and industry 4.0 principles in closed-loop supply chains," International Journal of Production Economics, Elsevier, vol. 245(C).
    4. Pereira, Vijay & Nandakumar, M.K. & Sahasranamam, Sreevas & Bamel, Umesh & Malik, Ashish & Temouri, Yama, 2022. "An exploratory study into emerging market SMEs’ involvement in the circular Economy: Evidence from India’s indigenous Ayurveda industry," Journal of Business Research, Elsevier, vol. 142(C), pages 188-199.
    5. Ying Yang, 2023. "Sustainability Analysis of Enterprise Performance Management Driven by Big Data and Internet of Things," Sustainability, MDPI, vol. 15(6), pages 1-11, March.

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