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Peer-regarding fairness in supply chain

Author

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  • Shaofu Du
  • Lin Wei
  • Yangguang Zhu
  • Tengfei Nie

Abstract

People exhibit peer-regarding fairness concern when others who are in similar circumstances are treated unfairly. The fairness concern derives from a sense of sympathy or schadenfreude. We study it in a distribution channel where a supplier deals with two retailers located at independent markets. Sympathy means the decrease of the retailer’s utility because he believes that his peer’s unfair treatment is undeserved, while schadenfreude indicates the utility increase as the unfair treatment is perceived deserved. The two retailers are offered wholesale prices sequentially and set their retail prices if they accept the offers. In our paper, the second retailer has the peer-regarding fairness concern. We show the following in regards to this idea: (i) the retailers’ profits and the distribution channel performance can be improved by the peer-regarding fairness concern for sympathy; (ii) the retailers’ profits and the channel performance can be reduced by the peer-regarding fairness concern for schadenfreude; and (iii) the peer-regarding fairness concern for sympathy is unfavourable to the supplier, and the second retailer may be punished separately if the concern is not strong enough, while the supplier benefits from the peer-regarding fairness concern for schadenfreude and may exploit the second retailer solely if the schadenfreude parameter is large.

Suggested Citation

  • Shaofu Du & Lin Wei & Yangguang Zhu & Tengfei Nie, 2018. "Peer-regarding fairness in supply chain," International Journal of Production Research, Taylor & Francis Journals, vol. 56(10), pages 3384-3396, May.
    • Handle: RePEc:taf:tprsxx:v:56:y:2018:i:10:p:3384-3396
    DOI: 10.1080/00207543.2016.1257872
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    Citations

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    Cited by:

    1. Yadong Shu & Ying Dai & Zujun Ma, 2019. "Pricing Decisions in Closed-Loop Supply Chains with Peer-Induced Fairness Concerns," Sustainability, MDPI, vol. 11(18), pages 1-19, September.
    2. Sarkar, Sumit & Bhala, Shrey, 2021. "Coordinating a closed loop supply chain with fairness concern by a constant wholesale price contract," European Journal of Operational Research, Elsevier, vol. 295(1), pages 140-156.
    3. Yingxiao Li & Jianheng Zhou, 2023. "Modeling the relationship between fairness concern and customer loyalty in dual distribution channel," Journal of Combinatorial Optimization, Springer, vol. 45(1), pages 1-25, January.
    4. Wen Jiang & Li Yuan & Lanjun Wu & Shiyue Guo, 2019. "Carbon emission reduction and profit distribution mechanism of construction supply chain with fairness concern and cap-and-trade," PLOS ONE, Public Library of Science, vol. 14(10), pages 1-23, October.
    5. Christine Pichler & Daniela Fürtner & Franziska Hesser & Peter Schwarzbauer & Lea Maria Ranacher, 2022. "The Role of the Social Licence to Operate in the Emerging Bioeconomy—A Case Study of Short-Rotation Coppice Poplar in Slovakia," Land, MDPI, vol. 11(9), pages 1-19, September.
    6. Đula, Ivan & Größler, Andreas, 2021. "Inequity aversion in dynamically complex supply chains," European Journal of Operational Research, Elsevier, vol. 291(1), pages 309-322.
    7. Wei, Lin & Chen, Menghan & Du, Shaofu & Zhang, Baofeng, 2022. "By-state fairness in selling to the newsvendor," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 159(C).
    8. Zheng, Xiao-Xue & Li, Deng-Feng & Liu, Zhi & Jia, Fu & Sheu, Jiuh-Biing, 2019. "Coordinating a closed-loop supply chain with fairness concerns through variable-weighted Shapley values," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 126(C), pages 227-253.
    9. Xiaogang Ma & Chunyu Bao & Jizi Li & Wandong Lou, 2022. "The impact of dual fairness concerns on bargaining game and its dynamic system stability," Annals of Operations Research, Springer, vol. 318(1), pages 357-382, November.
    10. Sarkar, Sumit, 2019. "Gratitude, conscience, and reciprocity: Models of supplier motivation when quality is non-contractible," European Journal of Operational Research, Elsevier, vol. 277(2), pages 633-642.

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