Virtually in this together – how web-conferencing systems enabled a new virtual togetherness during the COVID-19 crisis

Regulations to contain the spread of COVID-19 have affected corporations, institutions, and individuals to a degree that most people have never seen before. Information systems researchers have initiated a discourse on information technology’s role in helping people manage this situation. This study informs and substantiates this discourse based on an analysis of a rich dataset: Starting in March 2020, we collected about 3 million tweets that document people’s use of web-conferencing systems (WCS) like Zoom during the COVID-19 crisis. Applying text-mining techniques to Twitter data and drawing on affordance theory, we derive five affordances of and five constraints to the use of WCS during the crisis. Based on our analysis, our argument is that WCS emerged as a social technology that led to a new virtual togetherness by facilitating access to everyday activities and contacts that were “locked away” because of COVID-19-mitigation efforts. We find that WCS facilitated encounters that could not have taken place otherwise and that WCS use led to a unique blending of various aspects of people’s lives. Using our analysis, we derive implications and directions for future research to address existing constraints and realise the potentials of this period of forced digitalisation.