IDEAS home Printed from https://ideas.repec.org/a/taf/titdxx/v25y2019i4p660-685.html
   My bibliography  Save this article

Towards closing the gender gap in Iraq: understanding gender differences in smartphone adoption and use

Author

Listed:
  • Nisreen Ameen
  • Robert Willis

Abstract

This paper examines gender differences in Iraq in terms of smartphone adoption and use, with a specific focus on the factors that can affect women’s adoption and use of smartphones. The research used the mobile phone acceptance and use model. In total, 533 questionnaires were distributed to consumers aged 18-29 and the data were analyzed using partial least squares structural equation modelling. The findings revealed that the model fitted well with men and women, but the order of significance of the factors differed between the two genders. Three factors in the model had significantly different effects on behavioral intention when compared by gender. These three factors are culture-specific beliefs and values, habit and perceived relative advantage. The findings indicate that when targeting Iraqi women, other factors in addition to price must be considered.

Suggested Citation

  • Nisreen Ameen & Robert Willis, 2019. "Towards closing the gender gap in Iraq: understanding gender differences in smartphone adoption and use," Information Technology for Development, Taylor & Francis Journals, vol. 25(4), pages 660-685, October.
  • Handle: RePEc:taf:titdxx:v:25:y:2019:i:4:p:660-685
    DOI: 10.1080/02681102.2018.1454877
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/02681102.2018.1454877
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1080/02681102.2018.1454877?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kamal Abubker Abrahim Sleiman & Wang Jin & Lan Juanli & Hong Zhen Lei & Jingyi Cheng & Yuanxin Ouyang & Wenge Rong, 2022. "The Factors of Continuance Intention to Use Mobile Payments in Sudan," SAGE Open, , vol. 12(3), pages 21582440221, August.
    2. Drydakis, Nick, 2020. "Mobile Applications Aiming to Facilitate Immigrants' Societal Integration and Overall Level of Integration, Health and Mental Health: Does Artificial Intelligence Enhance Outcomes?," IZA Discussion Papers 13933, Institute of Labor Economics (IZA).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:titdxx:v:25:y:2019:i:4:p:660-685. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/titd20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.