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The influence of hospitable design and service on patient responses

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  • Courtney Suess
  • Makarand Mody

Abstract

A study of 216 respondents examined a medical center environment’s influence on patient responses. A stimulus–organism–response (S-O-R) model was adapted to the theory that more hospitable healthcare servicescape elements will affect patients’ overall satisfaction with healthcare experience, loyalty intentions, and willingness to pay out-of-pocket expenses for healthcare services. Servicescape elements included atmospherics of the healthcare environment, service delivery by healthcare staff, physical design of the healthcare environment, and wayfinding. Results of structural equation modeling confirmed that the four servicescape elements – had a significant impact on patients’ overall satisfaction with the healthcare experience. Furthermore, overall satisfaction with the healthcare experience predicted patients’ loyalty intentions and willingness to pay out-of-pocket expenses for healthcare services. The study makes a significant contribution to the empirical modeling of patients’ behavioral responses to hospitable healthcare environments.

Suggested Citation

  • Courtney Suess & Makarand Mody, 2018. "The influence of hospitable design and service on patient responses," The Service Industries Journal, Taylor & Francis Journals, vol. 38(1-2), pages 127-147, January.
  • Handle: RePEc:taf:servic:v:38:y:2018:i:1-2:p:127-147
    DOI: 10.1080/02642069.2017.1385773
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    Cited by:

    1. Ancuta REMETE & Laura BACALI & Marcel Ciprian POP & Brindusa Mariana BEJAN & Monica BOGDAN & Andrei PICOS, 2023. "Dental Services – To Fear Or Not To Fear? The Effect Of Music On Pain Perceptions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 94-109, May.
    2. Pandita, Shailesh & Mishra, Hari Govind & Chib, Shagun, 2021. "Psychological impact of covid-19 crises on students through the lens of Stimulus-Organism-Response (SOR) model," Children and Youth Services Review, Elsevier, vol. 120(C).

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