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Service willingness and senior tourists: knowledge about aging, attitudes toward the elderly, and work values

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  • Anita Zichun Chu
  • Regina Juchun Chu

Abstract

With the increase in the number of senior tourists, it is important to understand the attitude of tourism professionals and their skills in serving aged tourists. A total of 381 tourism professionals participated in this study. Structural equation modeling results show that attitudes toward the elderly play the major role in predicting service willingness. Gaining knowledge about aging will indirectly predict service willingness through a change in attitudes. Intrinsic and prestige aspects of work value (WV) better explain service willingness to senior tourists, while extrinsic WV is non-significant and social WV has an indirect effect on willingness. The results also suggest that real interaction experiences with the elderly can successfully change attitudes toward them.

Suggested Citation

  • Anita Zichun Chu & Regina Juchun Chu, 2013. "Service willingness and senior tourists: knowledge about aging, attitudes toward the elderly, and work values," The Service Industries Journal, Taylor & Francis Journals, vol. 33(12), pages 1148-1164, September.
    • Handle: RePEc:taf:servic:v:33:y:2013:i:12:p:1148-1164
    DOI: 10.1080/02642069.2011.628659
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    Cited by:

    1. Yang Zhou & Ligang Liu & Sanghyun Han & Xiao Sun, 2023. "Comparative analysis of the behavioral intention of potential wellness tourists in China and South Korea," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.
    2. Papavasileiou, Emmanouil & Lyons, Sean & Shaw, Gareth & Georgiou, Anthimos, 2017. "Work values in tourism: Past, present and future," Annals of Tourism Research, Elsevier, vol. 64(C), pages 150-162.
    3. Winnie Lai-Sheung Cheng, 2021. "Roles of Knowledge and Attitude in the Willingness of Nursing Students to Care for Older Adults in Hong Kong," IJERPH, MDPI, vol. 18(15), pages 1-8, July.
    4. Losada, Nieves & Alén, Elisa & Domínguez, Trinidad & Nicolau, Juan Luis, 2016. "Travel frequency of seniors tourists," Tourism Management, Elsevier, vol. 53(C), pages 88-95.

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