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The Anatomy of Retail Internationalisation: Daimaru's Decision to Invest in Melbourne, Australia

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  • Ian Clarke
  • PETER RIMMER

Abstract

The article addresses the need for empirical work on retailer internationalisation. It reviews the literature, explores the process of international development, and investigates the way in which decisions are made at this level. The article uses the ‘decision effectiveness’ concept to examine the internationalisation of Japanese department store groups between 1950 and 1995, and focuses on Daimaru's decision to invest in a new outlet in Melbourne. On the basis of interviews with company executives in Australia and Japan associated with the decision, the article concludes by emphasising how the perspective gained thereby may help in the understanding of the interrelatedness of the main components of internationalisation.

Suggested Citation

  • Ian Clarke & PETER RIMMER, 1997. "The Anatomy of Retail Internationalisation: Daimaru's Decision to Invest in Melbourne, Australia," The Service Industries Journal, Taylor & Francis Journals, vol. 17(3), pages 361-382, July.
    • Handle: RePEc:taf:servic:v:17:y:1997:i:3:p:361-382
    DOI: 10.1080/02642069700000024
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    Cited by:

    1. Mark Palmer & Martin Owens & Leigh Sparks, 2006. "Interdisciplinary (Retail) Research: The Business of Geography and the Geography of Business," Environment and Planning A, , vol. 38(10), pages 1775-1783, October.
    2. Nir Kshetri & Ralf Bebenroth, 2011. "Sources of Global Heterogeneity in Retail Spending," Discussion Paper Series DP2011-03, Research Institute for Economics & Business Administration, Kobe University.

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