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The roles and responsibilities of a change agent in sport event development projects

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  • Nico Schulenkorf

Abstract

There is increasing evidence that NGOs and Government agencies are turning to sport events as a tool for reconciliation and inter-community development (Burnett, 2006; Gasser & Levinsen, 2004; Stidder & Haasner, 2007; Sugden, 2006), yet the different roles and responsibilities of the organising ‘change agent’ within development projects have not received much empirical investigation. To address this gap, this paper analyses the different roles and responsibilities of an international sport event change agent in the ethnically divided Sri Lanka. Following an interpretivist mode of inquiry, findings of this research are derived from the analysis of 2 focus groups and 35 in-depth interviews with Sinhalese, Tamil, Muslim and international event stakeholders.Findings suggest that the change agent holds nine key roles and responsibilities in the inter-community development process. These are being an agent for community participation; a trust builder; a networker; a leader; a socially responsible advocate; a resource developer; a proactive innovator; a financial supporter; and a strategic planner for the long-term sustainability of projects. This research suggests that it is important to fulfil these roles to secure active community participation, to achieve positive socio-cultural event impacts and outcomes, and to provide a strategic framework for sustainable inter-community development.

Suggested Citation

  • Nico Schulenkorf, 2010. "The roles and responsibilities of a change agent in sport event development projects," Sport Management Review, Taylor & Francis Journals, vol. 13(2), pages 118-128, April.
    • Handle: RePEc:taf:rsmrxx:v:13:y:2010:i:2:p:118-128
    DOI: 10.1016/j.smr.2009.05.001
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    Cited by:

    1. Svensson, Per G. & Hambrick, Marion E., 2016. "“Pick and choose our battles” – Understanding organizational capacity in a sport for development and peace organization," Sport Management Review, Elsevier, vol. 19(2), pages 120-132.
    2. Prasanna J. Gamage & Lauren V. Fortington & Caroline F. Finch, 2017. "Perceived Injury Risk among Junior Cricketers: A Cross Sectional Survey," IJERPH, MDPI, vol. 14(8), pages 1-11, August.
    3. Jones, Gareth J. & Edwards, Michael B. & Bocarro, Jason N. & Bunds, Kyle S. & Smith, Jordan W., 2018. "Leveraging community sport organizations to promote community capacity: Strategic outcomes, challenges, and theoretical considerations," Sport Management Review, Elsevier, vol. 21(3), pages 279-292.
    4. LeCrom, Carrie W. & Martin, Tiesha & Dwyer, Brendan & Greenhalgh, Greg, 2019. "The role of management in achieving health outcomes in SFD programmes: A stakeholder perspective," Sport Management Review, Elsevier, vol. 22(1), pages 53-67.
    5. Hoekman, Michael J. & Schulenkorf, Nico & Welty Peachey, Jon, 2019. "Re-engaging local youth for sustainable sport-for-development," Sport Management Review, Elsevier, vol. 22(5), pages 613-625.
    6. Schulenkorf, Nico, 2012. "Sustainable community development through sport and events: A conceptual framework for Sport-for-Development projects," Sport Management Review, Elsevier, vol. 15(1), pages 1-12.
    7. Gibson, Heather J. & Walker, Matthew & Thapa, Brijesh & Kaplanidou, Kyriaki & Geldenhuys, Sue & Coetzee, Willie, 2014. "Psychic income and social capital among host nation residents: A pre–post analysis of the 2010 FIFA World Cup in South Africa," Tourism Management, Elsevier, vol. 44(C), pages 113-122.
    8. Reis, Arianne C. & Vieira, Marcelo Carvalho & Sousa-Mast, Fabiana Rodrigues de, 2016. "“Sport for Development” in developing countries: The case of the Vilas Olímpicas do Rio de Janeiro," Sport Management Review, Elsevier, vol. 19(2), pages 107-119.
    9. Welty Peachey, Jon & Borland, John & Lobpries, Jami & Cohen, Adam, 2015. "Managing impact: Leveraging sacred spaces and community celebration to maximize social capital at a sport-for-development event," Sport Management Review, Elsevier, vol. 18(1), pages 86-98.
    10. Justin Richards & Emma Sherry & Fetuao Tamala & Suzie Schuster & Nico Schulenkorf & Lewis Keane, 2022. "Netball Shoots for Physical and Mental Wellbeing in Samoa: A Natural Experiment," IJERPH, MDPI, vol. 19(5), pages 1-11, February.
    11. Schulenkorf, Nico, 2017. "Managing sport-for-development: Reflections and outlook," Sport Management Review, Elsevier, vol. 20(3), pages 243-251.
    12. Jones, Gareth J. & Edwards, Michael B. & Bocarro, Jason N. & Svensson, Per G. & Misener, Katie, 2020. "A community capacity building approach to sport-based youth development," Sport Management Review, Elsevier, vol. 23(4), pages 563-575.
    13. Anastasia A. Seferiadis & Sarah Cummings & Marjolein B.M. Zweekhorst & Joske F.G. Bunders, 2015. "Producing social capital as a development strategy: Implications at the micro-level," Progress in Development Studies, , vol. 15(2), pages 170-185, April.

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