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Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability

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  • Deepti Prakash
  • Parul Manchanda

Abstract

The present study outlines the power of gamification to help reduce the attitudinal and engagement-related threats in a given non-game environment. Through this research paper, we proposed an extensive model of gamification, proposed on a series of theoretical models (ELM Model, Fogg Behaviour Model, ABC Model of Attitude, Octalysis Framework and MDE Framework) to be implied in organisations. Enabling participants to eliminate disengagement. Secondly, we have explored the “Intent”, “Mechanism”, and “Outcome” of organizations that have extensively applied gamification for restructuring various functional activities. Further, through this scholarly work, we have brought forward a novel concept of how gamification may help organisations achieve different dimensions of sustainability (economic, social and environmental).

Suggested Citation

  • Deepti Prakash & Parul Manchanda, 2021. "Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1962231-196, January.
    • Handle: RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1962231
    DOI: 10.1080/23311975.2021.1962231
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