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Knowledge foundation in green purchase behaviour: Multidimensional scaling method

Author

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  • Mohammad Hossein Marvi
  • Morteza Maleki Minbashrazgah
  • Azim Zarei
  • Golnar Shojaei Baghini

Abstract

For the past few decades, because of the environmental hazards, green purchase has been subject to wide ranges of studies. Subsequently, understanding the intellectual structure of the green purchase behaviour is increasingly becoming important. This study investigates the citation in green purchase academic literature and it analyses the knowledge structure in it. The following bibliometric analysis comprised 86 green purchase articles. By employing multidimensional scaling (MDS) to identify the ranges of the intellectual influences and shaped green purchase behaviour. The knowledge structure in green purchase is discovered by employing co-citation analysis to find the most important and effective studies in the green purchase study domain. A conceptual framework is developed and finally the future model was proposed.

Suggested Citation

  • Mohammad Hossein Marvi & Morteza Maleki Minbashrazgah & Azim Zarei & Golnar Shojaei Baghini, 2020. "Knowledge foundation in green purchase behaviour: Multidimensional scaling method," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1773676-177, January.
    • Handle: RePEc:taf:oabmxx:v:7:y:2020:i:1:p:1773676
    DOI: 10.1080/23311975.2020.1773676
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    Cited by:

    1. Andreea Barbu & Ștefan-Alexandru Catană & Dana Corina Deselnicu & Lucian-Ionel Cioca & Alexandra Ioanid, 2022. "Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review," IJERPH, MDPI, vol. 19(24), pages 1-18, December.

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