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Exploring risk attenuation and crisis communication after a plague death in Grand Canyon

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  • Laura N. Rickard
  • Katherine A. McComas
  • Christopher E. Clarke
  • Richard C. Stedman
  • Daniel J. Decker

Abstract

In 2007, a US National Park Service (NPS) biologist working in Grand Canyon National Park in the state of Arizona died from pneumonic plague contracted from a mountain lion, prompting NPS, in partnership with local and federal agencies, to inform publics about plague risk within park contexts. Overall, the incident attracted limited media attention and public concern about an increased risk of plague. Drawing on the Social Amplification of Risk Framework (SARF), the Crisis and Emergency Risk Communication model (CERC) and the related literature outlining 'best practices' in crisis communication, we explore how characteristics of this incident may have attenuated, rather than amplified, plague risk. Results are drawn from the data collected at a workshop with NPS employees and in-depth interviews with these and other individuals. Theoretical and practical implications of this research, including future directions for pairing CERC and SARF in organizational risk and crisis communication research are discussed.

Suggested Citation

  • Laura N. Rickard & Katherine A. McComas & Christopher E. Clarke & Richard C. Stedman & Daniel J. Decker, 2013. "Exploring risk attenuation and crisis communication after a plague death in Grand Canyon," Journal of Risk Research, Taylor & Francis Journals, vol. 16(2), pages 145-167, February.
    • Handle: RePEc:taf:jriskr:v:16:y:2013:i:2:p:145-167
    DOI: 10.1080/13669877.2012.725673
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    Cited by:

    1. Panagiotopoulos, Panos & Barnett, Julie & Bigdeli, Alinaghi Ziaee & Sams, Steven, 2016. "Social media in emergency management: Twitter as a tool for communicating risks to the public," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 86-96.
    2. Christopher D. Wirz & Michael A. Xenos & Dominique Brossard & Dietram Scheufele & Jennifer H. Chung & Luisa Massarani, 2018. "Rethinking Social Amplification of Risk: Social Media and Zika in Three Languages," Risk Analysis, John Wiley & Sons, vol. 38(12), pages 2599-2624, December.
    3. Jamie K. Wardman & Ragnar Löfstedt, 2018. "Anticipating or Accommodating to Public Concern? Risk Amplification and the Politics of Precaution Reexamined," Risk Analysis, John Wiley & Sons, vol. 38(9), pages 1802-1819, September.
    4. Dominic Balog‐Way & Katherine McComas & John Besley, 2020. "The Evolving Field of Risk Communication," Risk Analysis, John Wiley & Sons, vol. 40(S1), pages 2240-2262, November.
    5. Eugene Song & Hyun Jung Yoo, 2020. "Impact of Social Support and Social Trust on Public Viral Risk Response: A COVID-19 Survey Study," IJERPH, MDPI, vol. 17(18), pages 1-14, September.

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