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Trust and affect: how do they impact risk information seeking in a health context?

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  • Jennifer R. Allen Catellier
  • Z. Janet Yang

Abstract

This study examines college students' intention to seek information about the H1N1 flu vaccine. We specifically focused on the relationship between trust and affect and whether they work together to influence risk information seeking. Results indicated that positive affect moderated the relationship between trust and information seeking, but negative affect did not. While both positive affect and negative affect influenced risk information seeking, when combined with trust, only positive affect remained as a significant predictor. These results suggest that by understanding the role that trust and affect play, medical professionals and disease control agencies can tailor their communication efforts to increase an individual's intention to seek information about preventive measures. Specifically, maintaining the public's trust and positive feelings toward these entities is key to successful communication about prevention measures such as vaccination.

Suggested Citation

  • Jennifer R. Allen Catellier & Z. Janet Yang, 2012. "Trust and affect: how do they impact risk information seeking in a health context?," Journal of Risk Research, Taylor & Francis Journals, vol. 15(8), pages 897-911, September.
    • Handle: RePEc:taf:jriskr:v:15:y:2012:i:8:p:897-911
    DOI: 10.1080/13669877.2012.686048
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    Cited by:

    1. Mahmood Khosrowjerdi & Anneli Sundqvist & Katriina Byström, 2020. "Cultural Patterns of Information Source Use: A Global Study of 47 Countries," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 71(6), pages 711-724, June.

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