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Perception of education quality in private universities of Bangladesh: a study from students' perspective

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  • Husain Salilul Akareem
  • Syed Shahadat Hossain

Abstract

Quality of education has been a concern for decades. Gradually it is becoming more specialised and commercialised throughout the world. In this study a sample of 400 students were taken from the five renowned private universities of Bangladesh for measuring perception toward education quality of existing students. Principle component analysis was used to measure grouping among variables indicating dimensions of education quality. Perceptions about education quality were tested as to whether they have associations with the students' characteristics of current status and socio-economic background. The findings of the study showed that both administrative and faculty characteristics jointly express quality of education to a higher extent, whereas institutional features and students' characteristics express quality of education to a moderate extent. The study also showed that perceptions toward quality of education depend on students' current status and socio-economic background.

Suggested Citation

  • Husain Salilul Akareem & Syed Shahadat Hossain, 2012. "Perception of education quality in private universities of Bangladesh: a study from students' perspective," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(1), pages 11-33, June.
    • Handle: RePEc:taf:jmkthe:v:22:y:2012:i:1:p:11-33
    DOI: 10.1080/08841241.2012.705792
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    Cited by:

    1. Iryna Zadorozhna & Olha Datskiv & Olena Shon, 2020. "Exploring Students’ Expectations of the University Course," Revista romaneasca pentru educatie multidimensionala - Journal for Multidimensional Education, Editura Lumen, Department of Economics, vol. 12(1Sup1), pages 293-303, March.
    2. Elizabeth Garira, 2020. "A Proposed Unified Conceptual Framework for Quality of Education in Schools," SAGE Open, , vol. 10(1), pages 21582440198, January.
    3. Felia Santika & Sowiyah & Umigiarini Pangestu & Mutiara Nurahlaini, 2021. "School Facilities and Infrastructure Management in Improving Education Quality," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(6), pages 280-285, June.
    4. Harazneh Ibrahim & Al-Tall Raad Meshall & Al-Zyoud Mohammad Fahmi & Abubakar A. Mohammed, 2018. "Motivational factors for educational tourism: marketing insights," Management & Marketing, Sciendo, vol. 13(1), pages 796-811, March.

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