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Public Television Programming Strategy Before and After Competition: The Greek Case


  • George Tsourvakas


This study analyzes the changes introduced to public television programming by commercial competition. The examination of Greek television programs from 1987-1989, before free competition began, and 1990-1992, after competition was introduced, reveals after competition public television broadcasters developed similar programs to those of their private counterparts.

Suggested Citation

  • George Tsourvakas, 2004. "Public Television Programming Strategy Before and After Competition: The Greek Case," Journal of Media Economics, Taylor & Francis Journals, vol. 17(3), pages 193-205.
  • Handle: RePEc:taf:jmedec:v:17:y:2004:i:3:p:193-205
    DOI: 10.1207/s15327736me1703_5

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    Cited by:

    1. Fellner, Wolfgang & Grisold, Andrea, 2009. "Positioning Public Service Broadcasting in a Competitive TV Market. Small Country Programming Strategies based on a Wide-Reach Genre," Department of Economics Working Paper Series 166, WU Vienna University of Economics and Business.

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