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The social psychology of biodiversity conservation in agriculture

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  • Erwin Wauters
  • Karoline D'Haene
  • Ludwig Lauwers

Abstract

We investigate farmers’ intentions to apply biodiversity conservation practices from a psychological perspective, using an adapted version of the theory of planned behaviour (TPB), including group norms and putting emphasis on moral norms and self-identity. The study is based on a quantitative survey (n = 99) in Belgium, analysed using confirmatory factor analyses and path analysis. Results suggest that the impact of attitudes, social norms and perceived behavioural control on intentions is almost fully mediated through moral norms and self-identity. To have a sustained impact, change actions should strive to embed biodiversity conservation into the social norms and into the good farmer identity of the farming community. While acknowledging the explanatory nature of this study, the findings could suggest another view on how to induce behavioural change.

Suggested Citation

  • Erwin Wauters & Karoline D'Haene & Ludwig Lauwers, 2017. "The social psychology of biodiversity conservation in agriculture," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 60(8), pages 1464-1484, August.
    • Handle: RePEc:taf:jenpmg:v:60:y:2017:i:8:p:1464-1484
    DOI: 10.1080/09640568.2016.1231666
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    Cited by:

    1. Daxini, Amar & O’Donoghue, Cathal & Ryan, Mary & Buckley, Cathal & Barnes, Andrew P., 2018. "Factors influencing farmers' intentions to adopt nutrient management planning: accounting for heterogeneity," 166th Seminar, August 30-31, 2018, Galway, West of Ireland 276183, European Association of Agricultural Economists.
    2. Westerink, Judith & Pérez-Soba, Marta & van Doorn, Anne, 2020. "Social learning and land lease to stimulate the delivery of ecosystem services in intensive arable farming," Ecosystem Services, Elsevier, vol. 44(C).

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