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Need for a wind of change? Use of offshore wind messages by stakeholders and the media in Germany and their effects on public acceptance

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  • Adriane Schmidt

Abstract

This study investigates German news media coverage and PR material of offshore wind stakeholders from industry, politics, science and civil society thoroughly to provide insights about offshore wind benefits and risks communicated frequently and rarely to the public. By comparative analyses, differences between stakeholder and media messages are revealed: while stakeholders strongly focused on the supportive argument relevance of offshore wind for the energy turnaround, the media often discussed the negative impacts higher costs and delays in grid connection. Furthermore, the influence of offshore wind arguments on acceptance is measured within a survey representative of the German population. With these results, it can be assessed how far influential arguments were presented and which messages have been used frequently despite their low impact. Disruptions to viewscapes, limitation of commercial fishing areas, and hazards to shipping proved to be effective arguments to influence offshore wind acceptance – however, they were seldom used.

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  • Adriane Schmidt, 2017. "Need for a wind of change? Use of offshore wind messages by stakeholders and the media in Germany and their effects on public acceptance," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 60(8), pages 1391-1411, August.
    • Handle: RePEc:taf:jenpmg:v:60:y:2017:i:8:p:1391-1411
    DOI: 10.1080/09640568.2016.1221799
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    Cited by:

    1. Joalland, Olivier & Mahieu, Pierre-Alexandre, 2023. "Developing large-scale offshore wind power programs: A choice experiment analysis in France," Ecological Economics, Elsevier, vol. 204(PA).
    2. Dehler-Holland, Joris & Okoh, Marvin & Keles, Dogan, 2022. "Assessing technology legitimacy with topic models and sentiment analysis – The case of wind power in Germany," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    3. Valentin Bertsch & Valeria Di Cosmo, 2018. "Are Renewables Profitable in 2030? A Comparison between Wind and Solar across Europe," Working Papers 2018.28, Fondazione Eni Enrico Mattei.
    4. Bertsch, Valentin & Di Cosmo, Valeria, 2020. "Are renewables profitable in 2030 and do they reduce carbon emissions effectively? A comparison across Europe," MPRA Paper 101822, University Library of Munich, Germany.

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