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Public Agronomy: Norman Borlaug as ‘Brand Hero’ for the Green Revolution

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  • James Sumberg
  • Dennis Keeney
  • Benedict Dempsey

Abstract

This article examines the role played by Norman Borlaug in promoting the notion of Green Revolution as a way to rapidly transform agriculture in the developing world. It develops the argument that Borlaug used his profile as a ‘public agronomist’, gained through his successful breeding of semi-dwarf wheat varieties, to actively and instrumentally bolster the case for Green Revolution style agricultural development. In effect he played and continues to play the role of a ‘brand hero’ for the Green Revolution.

Suggested Citation

  • James Sumberg & Dennis Keeney & Benedict Dempsey, 2012. "Public Agronomy: Norman Borlaug as ‘Brand Hero’ for the Green Revolution," Journal of Development Studies, Taylor & Francis Journals, vol. 48(11), pages 1587-1600, November.
  • Handle: RePEc:taf:jdevst:v:48:y:2012:i:11:p:1587-1600
    DOI: 10.1080/00220388.2012.713470
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    File URL: http://hdl.handle.net/10.1080/00220388.2012.713470
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    Cited by:

    1. Venot, Jean-Philippe, 2016. "A Success of Some Sort: Social Enterprises and Drip Irrigation in the Developing World," World Development, Elsevier, vol. 79(C), pages 69-81.

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