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Price and the person: markets, discrimination, and personhood

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  • Liz Moor
  • Celia Lury

Abstract

This paper explores how pricing has historically been involved in the making up of persons and how the ability to ‘personalize’ price is reconfiguring the ability of markets to discriminate. We discuss a variety of contemporary pricing practices, and three types of personhood they produce: generic, protected, and transcontextual. While some contemporary developments in pricing draw on understandings of the person that are quite familiar, others are novel and likely to be contested. We argue that many newer pricing techniques make it harder for consumers to identify themselves as part of a recognized group. We conclude that contemporary price personalization should be understood in terms of the intensification of individualization in combination with dividualization, and as such, contributes to novel and consequential forms of classification.

Suggested Citation

  • Liz Moor & Celia Lury, 2018. "Price and the person: markets, discrimination, and personhood," Journal of Cultural Economy, Taylor & Francis Journals, vol. 11(6), pages 501-513, November.
  • Handle: RePEc:taf:jculte:v:11:y:2018:i:6:p:501-513
    DOI: 10.1080/17530350.2018.1481878
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    Cited by:

    1. Laurence Barry & Arthur Charpentier, 2022. "The Fairness of Machine Learning in Insurance: New Rags for an Old Man?," Papers 2205.08112, arXiv.org.
    2. Mennicken, Andrea & Kornberger, Martin, 2021. "Von performativität zu generativität: Bewertung und ihre Folgen im Kontext der Digitalisierung," LSE Research Online Documents on Economics 110925, London School of Economics and Political Science, LSE Library.
    3. Tomczyk, Arkadiusz T. & Buhalis, Dimitrios & Fan, Daisy X.F. & Williams, Nigel L., 2022. "Price-personalization: Customer typology based on hospitality business," Journal of Business Research, Elsevier, vol. 147(C), pages 462-476.
    4. Andrea Mennicken & Robert Salais, 2022. "The New Politics of Numbers: An Introduction," Post-Print hal-04115712, HAL.

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