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The business of film music in mainstream Nollywood: competing without advantage

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  • Emaeyak Peter Sylvanus
  • Obiocha Purity Eze-Emaeyak

Abstract

This article addresses the business of film music in mainstream Nollywood. It does so by focusing on the materiality of the industry as an institution: its social organisation and systems of film music production; markets; networks; and power relations. Specifically, the arguments rely on social organisational theories, and economic concepts such as vertical integration and market competition alongside inferences from interviews with insider-practitioners. Findings reveal that the Nollywood film music industry is characterised by non-institutionalised vertical integration within a perfectly competitive market in which its film music composers are, essentially, competing without advantage.

Suggested Citation

  • Emaeyak Peter Sylvanus & Obiocha Purity Eze-Emaeyak, 2018. "The business of film music in mainstream Nollywood: competing without advantage," Journal of Cultural Economy, Taylor & Francis Journals, vol. 11(2), pages 141-153, March.
    • Handle: RePEc:taf:jculte:v:11:y:2018:i:2:p:141-153
    DOI: 10.1080/17530350.2017.1409131
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    References listed on IDEAS

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    1. Joan Robinson, 1934. "What is Perfect Competition?," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 49(1), pages 104-120.
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