IDEAS home Printed from https://ideas.repec.org/a/taf/indinn/v27y2020i1-2p80-104.html
   My bibliography  Save this article

The valuation of patent-trademark pairing as IP strategy: evidence from the USPTO

Author

Listed:
  • Grid Thoma

Abstract

The benefits of an IP strategy for an innovative project that combines both patenting and trademarking are compared to those of patenting alone. The results of the proposed econometric analysis of patents indicate that a strategy that pairs patenting and trademarking almost doubles patent value. The validity of this result was confirmed by examining several patentee demographic characteristics and an extensive set of patent value indicators regarding breadth and technology potential, prior art and patent background, filing and procedural aspects of a patent and IP usage mode. Quite interesting, when the holder of a utility patent also obtains a design patent, rather than opting for a trademark, there is no enhancement of the premium value.

Suggested Citation

  • Grid Thoma, 2020. "The valuation of patent-trademark pairing as IP strategy: evidence from the USPTO," Industry and Innovation, Taylor & Francis Journals, vol. 27(1-2), pages 80-104, February.
    • Handle: RePEc:taf:indinn:v:27:y:2020:i:1-2:p:80-104
    DOI: 10.1080/13662716.2019.1633281
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13662716.2019.1633281
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13662716.2019.1633281?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yang, Jialei & Hurmelinna-Laukkanen, Pia, 2022. "Evolving appropriability – Variation in the relevance of appropriability mechanisms across industries," Technovation, Elsevier, vol. 118(C).
    2. Yougen Cao & Shengce Ren & Mei Du, 2022. "Strategic trademark management: a systematic literature review and prospects for future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 435-453, September.
    3. Gnangnon, Sèna Kimm, 2022. "Effect of the duration of membership in the World Trade Organization on Trademark Applications," EconStor Preprints 253266, ZBW - Leibniz Information Centre for Economics.
    4. Farzana Chowdhury & David B. Audretsch, 2024. "Paradoxes of accelerator programs and new venture performance: Do varieties of experiences make a difference?," Small Business Economics, Springer, vol. 62(1), pages 381-409, January.
    5. Keun Lee & Raeyoon Kang & Donghyun Park, 2022. "How Industrial Design Matters for Firm Growth at Different Stages of Development: Evidence from Korea, 1970s to 2010s," Asian Economic Journal, East Asian Economic Association, vol. 36(2), pages 101-126, June.
    6. Fisch, Christian & Meoli, Michele & Vismara, Silvio & Block, Jörn H., 2022. "The effect of trademark breadth on IPO valuation and post-IPO performance: an empirical investigation of 1510 European IPOs," Journal of Business Venturing, Elsevier, vol. 37(5).
    7. Darius Lambrecht & Joern Block & Matthias Neuenkirch & Holger Steinmetz & Tom Willeke, 2023. "The Interdependence of Intellectual Property and Sales in the Manufacturing Industry: Evidence from the Triangle of Patents, Trademarks, and Sales," Research Papers in Economics 2023-10, University of Trier, Department of Economics.
    8. Li Zhang & Xiaoguang Shan, 2023. "The use of intellectual property right bundles and firm performance in China," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:indinn:v:27:y:2020:i:1-2:p:80-104. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/CIAI20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.