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See the Sound, Hear the Style: Collaborative Linkages between Indie Musicians and Fashion Designers in Local Scenes


  • Atle Hauge
  • Brian Hracs


Although economic geographers have paid significant attention to the competitive dynamics, organizational and employment structures of specific cultural industries, the existing research privileges large firms and established centres such as New York, London and Los Angeles. Moreover, despite the conceptual articulations of spillovers and “related variety” few attempts have been made to examine the collaborative linkages between two or more related industries and, more specifically, how changing macro-economic forces are affecting individual producers at the local scale. In this paper we address these gaps and argue that the growing prevalence of independent production is transforming the nature of the long-standing connection between music and fashion. Specifically, that strategic collaborations between indie producers are becoming crucial to competing in the contemporary landscape of cultural production and consumption. We also assert that the motivations and mechanisms of these contemporary collaborations differ from their historical counterparts in important ways. Indeed technological advancements and the demands of indie production are changing the networking practices that facilitate these partnerships and the ways in which indie producers value and exchange goods and services.

Suggested Citation

  • Atle Hauge & Brian Hracs, 2010. "See the Sound, Hear the Style: Collaborative Linkages between Indie Musicians and Fashion Designers in Local Scenes," Industry and Innovation, Taylor & Francis Journals, vol. 17(1), pages 113-129.
  • Handle: RePEc:taf:indinn:v:17:y:2010:i:1:p:113-129 DOI: 10.1080/13662710903573893

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    References listed on IDEAS

    1. Timothy J. Sturgeon, 2002. "Modular production networks: a new American model of industrial organization," Industrial and Corporate Change, Oxford University Press, vol. 11(3), pages 451-496, June.
    2. Peter Galvin & Andre Morkel, 2001. "Modularity On Industry Structure: The Case Of The World The Effect Of Product Bicycle Industry," Industry and Innovation, Taylor & Francis Journals, vol. 8(1), pages 31-47.
    3. Carliss Y. Baldwin & Kim B. Clark, 2000. "Design Rules, Volume 1: The Power of Modularity," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262024667, July.
    4. Fleming, Lee & Sorenson, Olav, 2001. "Technology as a complex adaptive system: evidence from patent data," Research Policy, Elsevier, vol. 30(7), pages 1019-1039, August.
    5. Vincent Frigant & Damien Talbot, 2005. "Technological Determinism and Modularity: Lessons from a Comparison between Aircraft and Auto Industries in Europe," Industry and Innovation, Taylor & Francis Journals, vol. 12(3), pages 337-355.
    6. Hoetker, Glenn, 2002. "Do Modular Products Lead to Modular Organizations?," Working Papers 02-0130, University of Illinois at Urbana-Champaign, College of Business.
    7. Brusoni, Stefano & Prencipe, Andrea, 2001. "Unpacking the Black Box of Modularity: Technologies, Products and Organizations," Industrial and Corporate Change, Oxford University Press, vol. 10(1), pages 179-205, March.
    8. Dieter Ernst, 2005. "Limits to Modularity: Reflections on Recent Developments in Chip Design," Industry and Innovation, Taylor & Francis Journals, vol. 12(3), pages 303-335.
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    Cited by:

    1. Wu, Yuanyuan & Wu, Shikui, 2016. "Managing ambidexterity in creative industries: A survey," Journal of Business Research, Elsevier, vol. 69(7), pages 2388-2396.


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