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A novel typology of media clusters

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  • Marlen Komorowski

Abstract

Is the clustering of audio-visual companies in London’s Soho really the same as the clustering of Berlin’s new media industry? The media cluster approach has gained a lot of attention not only in academia, but also in political discourse. But, as appealing as the media cluster concept is, one of the most fundamental issues is the comparability of the phenomenon. This article tackles this issue and an analysis of 43 case studies has been conducted. The case studies have been grouped to find a new typology for media clusters. The research revealed six different types: The Creative Region, the Giant Anchor, the Specialized Area, the Attracting Enabler, the Real Estate and the Pooling Initiative. The typologies showed that they distinguish especially in their geographical scale and specialization in media activities, while at the same time cluster types can be found in the same area. They are driven by four rationales: agglomeration, urbanization, localization economies and artificial formation.

Suggested Citation

  • Marlen Komorowski, 2017. "A novel typology of media clusters," European Planning Studies, Taylor & Francis Journals, vol. 25(8), pages 1334-1356, August.
    • Handle: RePEc:taf:eurpls:v:25:y:2017:i:8:p:1334-1356
    DOI: 10.1080/09654313.2017.1303823
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    References listed on IDEAS

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    1. Erik Hitters, 2011. "Back to Hilversum: Consolidation of the Dutch Broadcast Cluster," Chapters, in: Charlie Karlsson & Robert G. Picard (ed.), Media Clusters, chapter 5, Edward Elgar Publishing.
    2. Sascha Brinkhoff, 2007. "Spatial Concentration of Creative Industries in Los Angeles," NEURUS papers neurusp92, NEURUS - Network of European and US Regional and Urban Studies.
    3. Rafael Boix & Jose-Luis Hervas-Oliver & Blanca De Miguel-Molina, 2012. "Micro-geographies of clusters of creative industries in Europe," Papers in Evolutionary Economic Geography (PEEG) 1209, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised May 2012.
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    Cited by:

    1. Marlen Komorowski & Máté Miklós Fodor & Sara Pepper & Justin Lewis, 2023. "Creative Hubs and Intercultural Dialogue—Towards a New Socio-Economic Narrative," Sustainability, MDPI, vol. 15(10), pages 1-15, May.

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