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Conceptualising animation in rural communities: the Village SOS case

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  • Gerard McElwee
  • Rob Smith
  • Peter Somerville

Abstract

This paper introduces and discusses the concept of animatorship in relation to rural enterprise and development. At its simplest level, animatorship is the art of animating others to achieve their objectives. We develop and apply this concept to understanding community development and community enterprise, with a specific emphasis on rural communities. We present a descriptive, conceptual study of a new concept i.e. animation in the context of entrepreneurship. The fieldwork for this paper took the form of structured face-to-face interviews with community development workers in November-January 2015/2016. These workers actively stimulate, motivate and inspire others and orchestrate situations and people to bring about change through others, not merely doing things for them. They build environments and relationships in which people grow, directing and focusing energies to develop and empower people’s emotional and social lives and relationships through patient, open listening and group conversation.

Suggested Citation

  • Gerard McElwee & Rob Smith & Peter Somerville, 2018. "Conceptualising animation in rural communities: the Village SOS case," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 30(1-2), pages 173-198, January.
    • Handle: RePEc:taf:entreg:v:30:y:2018:i:1-2:p:173-198
    DOI: 10.1080/08985626.2017.1401122
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    Cited by:

    1. Mara Willemijn van Twuijver & Lucas Olmedo & Mary O’Shaughnessy & Thia Hennessy, 2020. "Rural social enterprises in Europe: A systematic literature review," Local Economy, London South Bank University, vol. 35(2), pages 121-142, March.
    2. De Rosa, Marcello & Bartoli, Luca & Pia, Maria, 2019. "Exploring territorial embeddedness in rural entrepreneurship: a case-study in a remote rural area of Italy," International Journal of Agricultural Management, Institute of Agricultural Management, vol. 8(3), August.
    3. Umesh Shrivastava & Amit Kumar Dwivedi, 2021. "Manifestations of rural entrepreneurship: the journey so far and future pathways," Management Review Quarterly, Springer, vol. 71(4), pages 753-781, October.
    4. Pato Lúcia, 2020. "Entrepreneurship and Innovation Towards Rural Development Evidence from a Peripheral Area in Portugal," European Countryside, Sciendo, vol. 12(2), pages 209-220, June.

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