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Customer-focused approaches to innovation in housebuilding

Author

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  • Ritsuko Ozaki

Abstract

Customer focus has become a catch phrase not only in the service industry but also in the housebuilding industry. Furthermore, UK speculative housebuilders have increasingly been searching for ways to be more customer focused. This study, through an analysis of the concept of customer satisfaction in the service industry, identifies three key aspects in customer focus that may be applied to the housebuilding industry: good service, customized house design on top of quality products, and good information flows between customers and the housebuilder and within the company. This paper explores how these key issues are dealt with in UK speculative housebuilding in two empirical studies to search for ways forward.

Suggested Citation

  • Ritsuko Ozaki, 2003. "Customer-focused approaches to innovation in housebuilding," Construction Management and Economics, Taylor & Francis Journals, vol. 21(6), pages 557-564.
  • Handle: RePEc:taf:conmgt:v:21:y:2003:i:6:p:557-564
    DOI: 10.1080/0144619032000134093
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    Cited by:

    1. Xiaolu Gao & Yasushi Asami & Yanmin Zhou & Toru Ishikawa, 2013. "Preferences for Floor Plans of Medium-Sized Apartments: A Survey Analysis in Beijing, China," Housing Studies, Taylor & Francis Journals, vol. 28(3), pages 429-452, April.
    2. Schoenwitz, Manuel & Potter, Andrew & Gosling, Jonathan & Naim, Mohamed, 2017. "Product, process and customer preference alignment in prefabricated house building," International Journal of Production Economics, Elsevier, vol. 183(PA), pages 79-90.

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