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Modifying willingness to pay estimates where respondents mis-report their preferences


  • K. Balcombe
  • A. Bailey
  • A. Chalak
  • I. Fraser


The likelihood for the Logit model is modified, so as to take account of uncertainty associated with mis-reporting in stated preference experiments estimating willingness to pay (WTP). Monte Carlo results demonstrate the bias imparted to estimates where there is mis-reporting. The approach is applied to a data set examining consumer preferences for food produced employing a nonpesticide technology. Our modified approach leads to WTP that are substantially downwardly revised.

Suggested Citation

  • K. Balcombe & A. Bailey & A. Chalak & I. Fraser, 2008. "Modifying willingness to pay estimates where respondents mis-report their preferences," Applied Economics Letters, Taylor & Francis Journals, vol. 15(5), pages 327-330.
  • Handle: RePEc:taf:apeclt:v:15:y:2008:i:5:p:327-330
    DOI: 10.1080/13504850600706123

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    Cited by:

    1. Arne Hole & Julie Kolstad, 2012. "Mixed logit estimation of willingness to pay distributions: a comparison of models in preference and WTP space using data from a health-related choice experiment," Empirical Economics, Springer, vol. 42(2), pages 445-469, April.

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