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The impact of espoused national cultural values on innovative behaviour: an empirical study in the Chinese IT-enabled global service industry

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  • Rong Du
  • Lili Liu
  • Detmar W. Straub
  • Michael B. Knight

Abstract

In this article, we explore the different roles that knowledge sharing and exploitative learning play in employees’ innovative behaviour, and investigate the different moderating effects of employees’ espoused national cultural values on the relationship between exploitative learning and innovative behaviour in the Chinese IT-enabled global service firms with different ownerships. We propose a theoretical model to characterize these antecedents of innovative behaviour. A structured research survey was conducted and data were collected from a sample of 484 full-time employees in 3 IT-enabled global service firms in the PRC. Results indicate that knowledge sharing is positively associated with innovative behaviour in multinational corporations and private IT-enabled global service; espoused power distance has a significant positive moderating effect on exploitative learning–innovative behaviour relationship in state-owned and private firms; espoused collectivism has a significant moderating effect only in state-owned firms in China. Last, we explore the implications of our findings for theory and practice of innovation.

Suggested Citation

  • Rong Du & Lili Liu & Detmar W. Straub & Michael B. Knight, 2017. "The impact of espoused national cultural values on innovative behaviour: an empirical study in the Chinese IT-enabled global service industry," Asia Pacific Business Review, Taylor & Francis Journals, vol. 23(3), pages 354-372, May.
    • Handle: RePEc:taf:apbizr:v:23:y:2017:i:3:p:354-372
    DOI: 10.1080/13602381.2016.1156907
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    Cited by:

    1. Yingying Zhang Zhang & Sylvia Rohlfer, 2023. "Cultural Configurations for International Innovativeness: A review and theoretical proposal," Working Papers EMS_2023_05, Research Institute, International University of Japan.
    2. Edgar Antonio Sánchez‐Báez & José Fernández‐Serrano & Isidoro Romero, 2020. "Organizational culture and innovation in small businesses in Paraguay," Regional Science Policy & Practice, Wiley Blackwell, vol. 12(2), pages 233-247, April.
    3. Xuemei Xie & Qiwei Zhu, 2020. "Exploring an innovative pivot: How green training can spur corporate sustainability performance," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2432-2449, September.
    4. Al-Emran, Mostafa & Mezhuyev, Vitaliy & Kamaludin, Adzhar & Shaalan, Khaled, 2018. "The impact of knowledge management processes on information systems: A systematic review," International Journal of Information Management, Elsevier, vol. 43(C), pages 173-187.
    5. Al-Emran, Mostafa & Mezhuyev, Vitaliy & Kamaludin, Adzhar, 2020. "Towards a conceptual model for examining the impact of knowledge management factors on mobile learning acceptance," Technology in Society, Elsevier, vol. 61(C).

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