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Artificial intelligence and sustainable entrepreneurship nexus: a review

Author

Listed:
  • Dong Li

    (Zhongyuan Institute of Science and Technology, China)

  • Guoxi Xue

    (INTI International University, Malaysia)

  • Shaowei Miao

    (Zhongyuan Institute of Science and Technology, China)

  • Shaowei Miao

    (INTI International University, Malaysia)

  • Xinyue Qiao

    (Henan Agricultural University, China)

  • Valentine Kirimi Muriira

    (INTI International University, Malaysia)

Abstract

This paper provides a bibliometric review of sustainable entrepreneurial intention in relation to artificial intelligence (AI). Based on a dataset of 1,855 peer-reviewed articles indexed in Scopus between 2015 and 2025, the paper makes use of co-citation analysis, keyword mapping, and trend evolution to analyse the evolution and frontiers of the field. There are four major themes: (1) AI-augmented entrepreneurial cognition, covering AI's relationship to ideation and innovation; (2) sustainability-driven motivation, focusing on environmental values and behavioural drivers influencing sustainable entrepreneurial intention; (3) entrepreneurship education; (4) ethical trust and legitimacy, addressing transparency and governance of AI applications. The results show that AI functions as a technological and cognitive facilitator, affecting the formation of entrepreneurial intentions and shaping pedagogical practices. This study not only contributes theoretically but also offers practical recommendations for educators, policymakers, and technology developers seeking to foster sustainable, ethical, and AI-based entrepreneurial ecosystems.

Suggested Citation

  • Dong Li & Guoxi Xue & Shaowei Miao & Shaowei Miao & Xinyue Qiao & Valentine Kirimi Muriira, 2026. "Artificial intelligence and sustainable entrepreneurship nexus: a review," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 13(3), pages 159-176, March.
    • Handle: RePEc:ssi:jouesi:v:13:y:2026:i:3:p:159-176
    DOI: 10.9770/k5736479846
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    References listed on IDEAS

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    1. Anton Klarin & Hossein Ali Abadi & Rifat Sharmelly, 2024. "Professionalism in artificial intelligence: The link between technology and ethics," Systems Research and Behavioral Science, Wiley Blackwell, vol. 41(4), pages 557-580, July.
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      Keywords

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      JEL classification:

      • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training
      • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management
      • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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