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Aufbau, Durchführung und Leistungsmessung eines CPFR-Pilotprojekts im Handel

Author

Listed:
  • Jürgen Wicht

    (Universität Wuppertal)

  • Axel Hopp

    (METRO AG)

  • Gerhard Arminger

    (Universität Wuppertal)

Abstract

Zusammenfassung Collaborative Planning, Forecasting and Replenishment (CPFR) gilt als erfolgversprechende Weiterentwicklung des Efficient-Consumer-Response-Konzeptes (ECR) und hat eine besondere Bedeutung in der Konsumgüterindustrie erlangt. Bisher fehlen jedoch umfassende Dokumentationen und Bewertungen größerer CPFR-Anwendungen im Handel. Auf der Basis eines bei der METRO AG durchgeführten CPFR-Pilotprojekts, das in Aufbau und Durchführung beschrieben ist, wird die Prozessleistung anhand ausgewählter Kennzahlen dokumentiert. Aus den Ergebnissen werden mögliche Konsequenzen sowohl in Bezug auf das beschriebene Pilotprojekt als auch auf das CPFR-Modell im Allgemeinen abgeleitet.

Suggested Citation

  • Jürgen Wicht & Axel Hopp & Gerhard Arminger, 2008. "Aufbau, Durchführung und Leistungsmessung eines CPFR-Pilotprojekts im Handel," Schmalenbach Journal of Business Research, Springer, vol. 60(3), pages 214-240, May.
    • Handle: RePEc:spr:sjobre:v:60:y:2008:i:3:d:10.1007_bf03372793
    DOI: 10.1007/BF03372793
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    More about this item

    Keywords

    CPFR; Efficient Consumer Response; Key Performance Indicators; Logistics; Logistics Indicators; Performance Measurement; Sales Forecasts; Supply Chain;
    All these keywords.

    JEL classification:

    • C5 - Mathematical and Quantitative Methods - - Econometric Modeling
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L8 - Industrial Organization - - Industry Studies: Services

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