Impacts of earthquake knowledge and risk perception on earthquake preparedness of rural residents

Earthquake preparedness can reduce casualties and economic losses caused by earthquakes effectively. Existing literature confirms that people’s knowledge and perception of earthquakes can affect their actions concerning earthquake preparedness greatly. However, studies have mostly focused on developed countries. Meanwhile, China, particularly its rural regions, has been neglected. In addressing this deficiency, this study examines 5 counties and 10 villages that were seriously affected by the 2008 Wenchuan (Sichuan) earthquake. Using an on-site survey of residents, earthquake perceptions and their impact on disaster preparedness behavior were examined empirically. Exploratory factor analysis and random-effect logistic regression analysis were used. The results reveal that two factors considerably influence disaster preparedness behavior. First, residents with autonomous earthquake information access tend to be more prepared. Second, residents who are more sensitive about earthquakes (high perceived risk of occurrence) tend to be more prepared for earthquakes. Evidently, knowledge and awareness of earthquakes have a positive impact on the disaster preparedness of residents living in rural earthquake-prone regions. Consequently, government agencies should enhance the earthquake education of local residents as part of the national effort to mitigate the adverse effects of future earthquakes.