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Generative artificial intelligence: Marketing’s death knell or ringing in a new era?

Author

Listed:
  • Gaia Rubera

    (Bocconi University)

  • Weifeng Li

    (University of Georgia)

  • John Hulland

    (University of Georgia)

Abstract

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Suggested Citation

  • Gaia Rubera & Weifeng Li & John Hulland, 2025. "Generative artificial intelligence: Marketing’s death knell or ringing in a new era?," Journal of the Academy of Marketing Science, Springer, vol. 53(3), pages 673-676, May.
    • Handle: RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-025-01100-w
    DOI: 10.1007/s11747-025-01100-w
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    References listed on IDEAS

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    1. Dhruv Grewal & Praveen K. Kopalle & John Hulland, 2024. "Addressing the greatest global challenges (UN SDGs) with a marketing lens," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1263-1272, October.
    2. Paola Cillo & Gaia Rubera, 2025. "Generative AI in innovation and marketing processes: A roadmap of research opportunities," Journal of the Academy of Marketing Science, Springer, vol. 53(3), pages 684-701, May.
    3. Dhruv Grewal & Cinthia B. Satornino & Thomas Davenport & Abhijit Guha, 2025. "How generative AI Is shaping the future of marketing," Journal of the Academy of Marketing Science, Springer, vol. 53(3), pages 702-722, May.
    4. Erik Hermann & Stefano Puntoni, 2025. "Empowering GenAI stakeholders," Journal of the Academy of Marketing Science, Springer, vol. 53(3), pages 677-683, May.
    5. Kiwoong Yoo & Michael Haenlein & Kelly Hewett, 2025. "A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence," Journal of the Academy of Marketing Science, Springer, vol. 53(3), pages 723-759, May.
    6. Youngtak M. Kim & Neil T. Bendle & John Hulland & Michael D. Pfarrer, 2024. "Corporate sustainability research in marketing: Mapping progress and broadening our perspective," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1495-1512, October.
    Full references (including those not matched with items on IDEAS)

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    1. Erik Hermann & Stefano Puntoni, 2025. "Empowering GenAI stakeholders," Journal of the Academy of Marketing Science, Springer, vol. 53(3), pages 677-683, May.
    2. Dhruv Grewal & Praveen K. Kopalle & John Hulland, 2024. "Addressing the greatest global challenges (UN SDGs) with a marketing lens," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1263-1272, October.

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