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Modern Notation of business models: а visual Trend

Author

Listed:
  • Tatiana Gavrilova

    (Graduate School of Management of the St. Petersburg University. Address: 3 Volkhovskiy lane, St. Petersburg 199004, Russia)

  • Artem Alsufyev

    (Graduate School of Management of the St. Petersburg University. Address: 3 Volkhovskiy lane, St. Petersburg 199004, Russia)

  • Anna-sophia Yanson

    (Graduate School of Management of the St. Petersburg University. Address: 3 Volkhovskiy lane, St. Petersburg 199004, Russia)

Abstract

Information overf low and dynamic market changes encourage managers to search for a relevant and eloquent model to describe their business. This paper provides a new framework for visualizing business models, guided by wellshaped visualization based on a mind mapping technique. Due to the simplicity of perception, this approach has a positive impact on managers and employees’ understanding of companies’ business models and promotes a productive exchange of ideas and knowledge. The mindmapping visualization framework is ‘cognitive scaffolding’ and is positively associated with managers’ and employees’ improved perception and understanding of the business model, which allows them to communicate, share and manipulate business model knowledge easily.

Suggested Citation

  • Tatiana Gavrilova & Artem Alsufyev & Anna-sophia Yanson, 2014. "Modern Notation of business models: а visual Trend," Foresight-Russia Форсайт, CyberLeninka;Федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет «Высшая школа экономики», vol. 8(2 (eng)), pages 56-70.
    • Handle: RePEc:scn:013126:15723358
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    References listed on IDEAS

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    Cited by:

    1. Kim-Hung Lotto LAI, 2017. "Implementing the Quality Startup Management System model in Hong Kong: a case study," International Journal of Quality Innovation, Springer, vol. 3(1), pages 1-13, December.

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    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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