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An insightful study on Homestay tourist satisfaction based on destination attribute’s performance with reference to Darjeeling hills (India)

Author

Listed:
  • Shomnath Dutta

    (Assistant Professor, Department of Business Administration, Siliguri Institute of Technology, Sukna, Darjeeling; West Bengal; India)

  • Debabrata MUKHOPADHYAY

    (West Bengal State University, Kolkata)

Abstract

Blessed with a plethora of scenic bountiful natural attractions with the grandeur of mighty Himalayan peaks, waterfalls, flora and faunas, the ‘Queen of Hills’-Darjeeling being one of highly googled hill-destinations has been witnessing a burgeoning growth of homestay based tourism in offbeat rural parts in and around Darjeeling-hills resulting equitable & inclusive socio-economic growth, prosperity and a holistic development in remote hilly locations. The present study attempts to ventilate an insightful understanding of homestay tourist satisfaction & dissatisfaction with a three-phased analysis, initially with Kano’s-model to evaluate tourist-satisfaction based on identified destination parameters under 5 broad themes of attraction, accommodation, amenities, activities and accessibility. Penalty-Reward-Contrast-Analysis was applied to assess the texture of relationship between tourist-satisfaction and homestay-host’s service-quality and finally Asymmetric-Impact-Performance-Analysis was used to validate findings of Kano’s-model and also to identify homestay parameters' priority in generating homestay guest’s satisfaction considering nonlinearity and impact of attribute’s performance on tourist’s mindset.

Suggested Citation

  • Shomnath Dutta & Debabrata MUKHOPADHYAY, 2023. "An insightful study on Homestay tourist satisfaction based on destination attribute’s performance with reference to Darjeeling hills (India)," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 36(36), pages 1-18.
    • Handle: RePEc:scm:rdtusv:v:36:y:2023:i:36:p:18
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    1. Tahir Albayrak & Meltem Caber, 2013. "The symmetric and asymmetric influences of destination attributes on overall visitor satisfaction," Current Issues in Tourism, Taylor & Francis Journals, vol. 16(2), pages 149-166.
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