IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

We Don’t Need Another Hero – Implications from Network Structure and Resource Commitment for Movie Performance

Listed author(s):
  • Brinja Meiseberg
  • Thomas Ehrmann
  • Julian Dormann
Registered author(s):

    This study offers a new framework for organizing a motion picture in such a way that enhances its chances for box-office success. We combine and expand two strands of research for the moviemaking industry: the economic approach and the social network perspective. Specifically, we integrate the product-inherent categories of the creative sphere and financial resources and the product-induced categories of marketing support and competition with concepts from social network analysis (i.e., connectivity and density). We test our hypotheses on a sample of top ten German movies as to box-office admissions for the period 1990-2004. We find that extensive care and industry knowledge are required when organizing the economic and social framework in which a film project is undertaken, since ultimately, movie success does not depend on individual star power. On the contrary, the real star is the team.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Article provided by LMU Munich School of Management in its journal Schmalenbach Business Review.

    Volume (Year): 60 (2008)
    Issue (Month): 1 (January)
    Pages: 74-98

    in new window

    Handle: RePEc:sbr:abstra:v:60:y:2008:i:1:p:74-98
    Contact details of provider: Postal:
    Geschwister-Scholl-Platz 1, 80539 Muenchen

    Phone: 0049 89 2180 2166
    Fax: 0049 89 2180 6327
    Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:sbr:abstra:v:60:y:2008:i:1:p:74-98. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (sbr)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.